You are a force in the industry.

Your product strategy defines this space. You may be first to market with a new genre of mobile applications, or control a substantial portfolio of applications. The feedback you receive from the marketplace is part of your competitive advantage. Make the most of it with a rigorous, detailed analysis. You need advanced tools to help manage your complex product catalog.

Compare customer satisfaction between products.

Satisfied customers will keep your products on their phone longer. Mobile Analyst contains histograms of customer retention for both subscription and purchase price plans.

See the lifecycle of your products.

Evaluate the endurance of a brand or franchise early. Identify the lifecycle of a product without being distracted by sales on recent ports, which can mask poor performance on older handsets, and subscription renewals, which can hide poor sales of new subscriptions.

Quantify the effect of deck placement on sales.

Everyone knows deck placement is important. But precisely how much is it worth? Mobile Analyst increases the resolution of your sales data to reveal effects of changes in placement on each handset and carrier, without subscription renewals obscuring the new sales data.

Tune the price of your products.

A wholesale price of $3 generates significantly more revenue than a $2 price. Do your customers with $250 phones notice? How should you price a whole new kind of product? The Application Details section contains a histogram of total revenue from each customer for every price plan, and the percent of total revenue each price plan has produced.

Identify costly mistakes.

Sometimes a product is accidentally dropped from single handset on a carrier's catalog. This is can cost you tens of thousands of dollars a month in lost revenue, but can be extremely difficult to detect with subscription price plans, since your sales figures will still be relatively strong for that handset. Mobile Analyst has tables that are specially designed to highlight this problem. And more...

You are a Nimble Publisher

You started delivering BREW applications at a time when almost anything could make it onto the carrier decks and see phenomenal returns. Over the next year you must carve a profitable niche out of a crowded industry rapidly approaching the tipping point. A rigorous statistical analysis of your business will keep you in the most profitable zone. With limited resources, you must juggle maximizing the return from your existing products while precisely targeting your next products.

Is it profitable to deliver an application if a large carrier declines to sell it?

Use your existing sales data from other products to estimate the return on investment if a large carrier is not interested in your latest application.

What carriers should you focus on?

The global BREW marketplace is huge. Unfortunately, porting, localization, and NSTL costs can make it unprofitable over short timeframes to support every carrier. Use Mobile Analyst to find the most profitable carriers and devices to launch your applications on.

Are any of your applications in danger of being sunsetted by a carrier?

Keep track of the sales figures carriers use to identify the hottest games on their decks. With subscription-based pricing, the aggregate revenue data found on your monthly invoices will not indicate if your applications are falling behind in attracting new customers. Mobile Analyst can tell the difference between first time subscription purchases and renewals.

If an application is sunsetted, at what rate will the subscription revenue fall?

Mobile Analyst helps you estimate the attrition rate of existing subscribers after a product is sunsetted. Roll with the punches and budget with confidence. Focus on the most profitable handsets. Any given handset may be more or less profitable to game publishers than device sales data indicates. Maybe it strikes a chord with avid gamers, or a technical limitation makes porting difficult and yields a sparsely populated deck. Other times a handset is nearing the end of its application sales lifecycle, and does not warrant the focus its previous sales encouraged. A handset's sales data is only loosely correlated with the profitability of its game deck. When it comes to handset profitability, the best data is your data, thoughtfully prepared by Mobile Analyst.

Application Report

Overview of all products.

• Units sold.
• Gross revenue.
• Percent of revenue each application contributes to your bottom line.
• Total revenue per application.

Summary for each product.

• Units sold per carrier.
• Gross revenue per carrier.
• New revenue per carrier.

Pricing details for each product.

• Percent of revenue by business model.
• Subscription churn: percent of cancelled subscriptions per carrier
• Subscription churn: new, renewed, and canceled subscriptions.
• Demo conversion rate by carrier.
• Demo downloads vs. demo converions.
• Percent of revenue by price plan.
• Histogram of revenue per customer from subscription renewals or repeated purchases.
• Histogram of product retention (in days) per user.

Device details for each product.

• Units sold per device.
• Gross revenue per device.
• New revenue (purchases and new subscriptions) on every device of every carrier (quantify deck placement)

Carrier Report

Summary of all carriers.

• Units sold per carrier.
• Gross revenue per carrier.

Details for each carrier.

• Units sold per application.
• Gross revenue per application.

Device Report

Summary of all devices.

• Revenue per device.
• List of devices with their share of revenue.

Details for each device.

• Units sold per product.
• Gross revenue per product.

License

This software is distributed with a license that limits our liability. You can read it here.

Legal

BREW is a registered trademark of Qualcomm.